Email Marketing Platforms: Per-Contact vs Per-Send Pricing
Mailchimp is better for e-commerce with its Shopify/WooCommerce integrations and visual builder. Brevo is cheaper for large contact lists since it charges per email sent, not per subscriber.
Popular email marketing platform with drag-and-drop builder, marketing CRM, and e-commerce integrations
All-in-one marketing platform (formerly Sendinblue) with email, SMS, WhatsApp, and CRM — priced by emails sent, not contacts
| Feature | Mailchimp | Brevo |
|---|---|---|
| Pricing model | Per contact (subscriber count) | Per email sent (unlimited contacts) |
| Free tier | 500 contacts, 1,000 sends/month | Unlimited contacts, 300 emails/day |
| Email builder | Advanced drag-and-drop | Drag-and-drop (simpler) |
| SMS marketing | Add-on (extra cost) | Built-in (pay-per-message) |
| Marketing automation | Customer journeys (all plans) | Visual automations (Business plan) |
| Transactional emails | Via Mandrill (add-on) | Built-in (all plans) |
| CRM | Basic marketing CRM | Full sales CRM included |
| No | Yes (pay-per-message) |
Pricing last verified: 2026-09
Choose Mailchimp for e-commerce and beautiful email templates. Choose Brevo if you have a large list and want to pay per email sent instead of per contact.
Mailchimp: Popular email marketing platform with drag-and-drop builder, marketing CRM, and e-commerce integrations. Brevo: All-in-one marketing platform (formerly Sendinblue) with email, SMS, WhatsApp, and CRM — priced by emails sent, not contacts.
Mailchimp is better for e-commerce with its Shopify/WooCommerce integrations and visual builder. Brevo is cheaper for large contact lists since it charges per email sent, not per subscriber.
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