Create UTM-tagged URLs for campaign tracking in Google Analytics. Track traffic sources accurately.
Want to jump straight in? Use our free UTM Link Builder tool directly.
Navigate to the UTM Link Builder on UtilsNow. Create trackable campaign URLs for Google Analytics.
Paste the URL of the page you want to track (e.g., https://example.com/landing-page).
Enter utm_source (e.g., facebook), utm_medium (e.g., social), and utm_campaign (e.g., summer-sale-2024).
Optionally add utm_term (for paid keywords) and utm_content (for A/B testing different ads or links).
Copy the complete UTM-tagged URL and use it in your marketing campaigns. Traffic from this link will be tracked in Google Analytics.
Use our free UTM Link Builder tool — no signup, no uploads, works directly in your browser.
Open UTM Link BuilderUTM (Urchin Tracking Module) parameters are tags added to URLs that tell Google Analytics where traffic came from. They track source, medium, campaign, term, and content.
utm_source, utm_medium, and utm_campaign are the recommended minimum. utm_term and utm_content are optional but useful for detailed tracking.
UTM parameters do not directly affect SEO rankings. However, use canonical URLs to prevent duplicate content when the same page has multiple UTM-tagged versions.