Backlink Powerhouse vs Beginner-Friendly SEO Suite
Ahrefs offers deeper data with a larger backlink index and more powerful research tools. Moz is more affordable and easier to learn, making it ideal for small teams and SEO beginners.
SEO toolset known for the world's largest backlink index and powerful site auditing capabilities.
SEO platform famous for the Domain Authority metric, beginner-friendly interface, and educational resources.
| Feature | Ahrefs | Moz Pro |
|---|---|---|
| Backlink index size | 35 trillion+ known links (largest) | Smaller index (Link Explorer) |
| Keyword database | 29 billion keywords | 1.25 billion keywords |
| Domain metric | Domain Rating (DR) | Domain Authority (DA) — industry standard |
| Site audit checks | 170+ technical checks | 60+ crawl diagnostics |
| Content research | Content Explorer (billions of pages) | Limited content tools |
| Local SEO | Basic | Moz Local (dedicated product) |
| Learning resources | Blog + Academy | Moz Academy + Whiteboard Friday (industry-leading) |
| Free tier | Ahrefs Webmaster Tools (own site only) | Free DA checker + limited keyword explorer |
Pricing last verified: 2026-09
Choose Ahrefs for the deepest backlink data and advanced SEO research. Choose Moz for an affordable, beginner-friendly SEO tool with the trusted Domain Authority metric.
Ahrefs: SEO toolset known for the world's largest backlink index and powerful site auditing capabilities.. Moz Pro: SEO platform famous for the Domain Authority metric, beginner-friendly interface, and educational resources..
Ahrefs offers deeper data with a larger backlink index and more powerful research tools. Moz is more affordable and easier to learn, making it ideal for small teams and SEO beginners.
Convert between Ahrefs and Moz Pro with our free online tool.
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